![]() ![]() Step 2: Mind map: Their target audiences lifestyle, places they like to shop and eat, style and vibe. Step 1: Review brief, brand and target audience: Price point, age, location, current online presence etc Where the design will be used (this impacts readability, size, intent etc Prep: For branding or packaging send questionnaire, ask for things they like dislike, who their competitors are, project and brand goals, what success looks like. Just make sure to keep the fonts that are only free for personal use separate from those you own full licenses for. We work on deadlines and so you want to avoid problems created by things that are out of your control. I want to be able to work even if my internet goes out or the font provider's system goes down. Yes, I like to have fonts downloaded onto my computer. I don't know what other options there are because I've been using it for so long. I use Suitcase software for font management because I'm on a mac. The more folders you have for different styles, the more helpful a tool it is. It is also helpful for font identification. Also through my font management tool, I can open just the fonts I select to try out or use. Then when I am looking for a style of font, I use my font management software to show me a preview of all the fonts in that folder. Serif, san serif, display, script, handwritten, etc. I organize them in folders according to style. Over the years I've tried lots of different ways to sort fonts, but I've settled on using my storage system as a way to also facilitate font selection. You don't want to load and open too many through the operating system because it will slow down your computer. That cost gets approved by and billed back to the client.īut I use a separate piece of font management software to manage fonts on my computer. I buy fonts as needed to work on client projects, like if I need a special font for just one project or don't already own their brand font. I like that google fonts are free and can be downloaded to your system, so I've started pulling them into my projects. If you have an Adobe subscription, you have access to Adobe Fonts, but you're limited in how to search and sort them by Adobe's organization and tools, and they discontinue fonts from time to time. I also have a lot of display fonts that I haven't use (yet) because Creative Market used to have free weekly give aways. You would get the basics that you need, like Helvetica and Furtura and Garamond, but you also got a bunch of others you never used. It used to be that the most-effective way was to buy an entire library at a time. How many fonts you have often has to do with how you purchased them. Join our Discord server Design Subreddits LIST Please report any posts which break these rules, to maintain the quality of the subreddit. No Candid / Non-Consenting Explicit / Sensitive ContentĬontact / Engage Moderators Appropriatelyįor full explanation of the rules see here. Shared work must have a comment for context and use the green "Sharing Work" flair. ![]()
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